I went to a website where they had a bunch of useless links disguised as their backgroud. Why?

Someone sent me an e-mail on which my name was not the recipient. In the e-mail was a link to keatinglawoffices.com. Forward slash etc... Out of curiousity I called the telephone number and asked for Arlene, the lady said Arlene was out; so I asked her about the links. She did not know but put me speaker phone without telling me, so I then asked if anyone listening knew about the links.... Someone hung up the phone. Why would you need a bunch of useless links?