Why do Republicans keep pushing the "elitest" label?

All through the convention the Republicans keep pushing this term. Does anyone even know what it means? It doesn't mean "snob". It means "a select group of people with outstanding personal abilities, intellect, wealth, specialized training or experience, or other distinctive attributes — are those whose views on a matter are to be taken the most seriously or carry the most weight; whose views and/or actions are most likely to be constructive to society as a whole; or whose extraordinary skills, abilities or wisdom render them especially fit to govern" So what's up with that? Do they just not own a dictionary or are they really just that complimentary?